The customer survey I carried out at IKEA was designed to determine prospects' needs and identify problems with a product or service. I also created market segments based on consumer group typologies. To this end, I conducted a customer survey to assess satisfaction with quotations and their content. The aim was to find out what customers wanted to see on their quotes (products, additional services, accessories, delivery times, assembly times, etc.).
The results of this survey were very useful for updating quotations and increasing conversion rates. By analyzing customer responses, we were able to determine what they were most interested in and adapt our quotations accordingly. Thanks to this survey, we were able to better understand our customers' needs and improve our product and service offering. All in all, the survey was very beneficial for the company, and I learned a lot from the experience.
